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David Goggins | Can't Hurt Me
War, leadership, and consequences - through the eyes of Jocko Willink
Documentary Synopsis
Jocko Willink, a retired Navy SEAL commander, discusses the realities of war and its impact on individuals and populations. Filmed on the HMS Belfast, a decorated warship, the documentary explores leadership lessons learned on the battlefield and their application to civilian life. The conversation delves into human nature under pressure.
Platform: YouTube
Format: Long-form + Shorts
Role: Creative Direction + Editing
BEHIND THE SCENES
Stay Hard
EXECUTION
STATS
Built a documentary that holds attention, with cutdowns designed to keep it moving across platforms.
Outcome
VIEWS
250K+
TOTAL WATCH TIME
22K+ hrs
RETENTION
6.5 Min
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