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Jocko Willink | Lessons From War

 

War, leadership, and consequences - through the eyes of Jocko Willink

AGENCY

London Real

FEATURING

Jocko Willink

VIEWS

250K+

Documentary Synopsis 

Jocko Willink, a retired Navy SEAL commander, discusses the realities of war and its impact on individuals and populations. Filmed on the HMS Belfast, a decorated warship, the documentary explores leadership lessons learned on the battlefield and their application to civilian life. The conversation delves into human nature under pressure.

Platform: YouTube
Format: Long-form + Shorts
Role: Creative Direction + Editing

BEHIND THE SCENES

2018-04-10 Jocko Willink Social size with logo -104.jpg

Discipline = Freedom

 
 
 

EXECUTION

Creative Direction

​Inspired by first-person military game play, create action motion graphic sequences as episode branding. 

Pre-production visuals:

• Nano Banana Pro
• Kling 3.0
​

CONCEPT

Post-Production

​Built through precision editing, pacing, and visual rhythm to maximise retention.


Tools:

• Adobe After Effects
• Abobe Premiere

EDIT

Final Output

​A high-impact documentary engineered for both long-form engagement and scalable distribution.

 

  • Full-length documentary optimised for YouTube

  • Multiple short-form cutdowns for social platforms

FINAL

STATS

Built a documentary that holds attention, with cutdowns designed to keep it moving across platforms.

Outcome

 

VIEWS

250K+

 

TOTAL WATCH TIME

22K+ hrs

 

RETENTION

6.5 Min

 

Need content that performs? Let's talk. 

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